The philosophy of Guerilla is derived from the fundamentals
1. Infiltration and reconnaissance
This means understanding your target audiences, what turns them on (and off) where they are, what they do and how they consume media. We conduct street inteviews and recruit panels to inform media choice and test our creative.
2. Council of war
We work closely with you and your team to understand your brands and sales processes and are totally collaborative throughout every campaign.
3. Campaign planning
We provide detailed, costed plans for every campaign with pre-evaluations applied so before we spend any of your marketing budget, you can see where itís being spent and what itís likely to achieve.
4. In the field
Our highly trained and experienced team will manage the implementation of your campaign with a friendly efficiency you will grow to love.
4. Winning hearts and minds
We measure everything we do so we can demonstrate what has worked best and build on your knowledge for future campaigns to further increase the effectiveness of your marketing budget.
Give us a call to find out how Guerilla techniques can improve your sales.